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1972

As a tiny new cult / spiritual group Divine Light Mission was struggling to get any newspaper publicity. News stories began once chartered jumbo jets of Western devotees began flying to India for festivals. Publicity increased once Prem Rawat began to stoke controversy. T

At first there was no thought of being restrained in advertising it was "tell it like it is!"

bullet GURU MAHARAJ JI: The Perfect Lord of Love THE TIMES Wednesday May 31 1972
bulletMASTER AT 14 Chanting Throng Steals the Show as Guru Arrives Los Angeles Times, Jun 23, 1972
bullet Followers Want Airplane for Indian Guru Sat, Aug. 19, 1972 GREELEY (Colo.) TRIBUNE

The beginnings of publicity came with the "jumbo jet" flights to India of devotees.

bulletDevotees Plan Indian Journey SYRACUSE HERALD JOURNAL, Oct. 21, 1972
 
bullet15 Benningtonians to fly to religious rites in India Bennington Banner, Monday, October 23, 1972
bulletPilgrims jet to see Divine Light THE TIMES Monday October 23 1972

The first controversial story was about the smuggling of watches, jewellery and money into India.

bullet Guru's 'Bank' Seized Los Angeles Times, Nov 9, 1972
bullet India investigates guru's finances THE TIMES Saturday November 19 1972
bulletYOGI, OTHERS SICK: Bliss Imperfect at Camp of India Guru Los Angeles Times, Nov 27, 1972
bulletBoy Guru in Cash Probe November 1972
bulletGuru, 14, takes all Sunday Mirror, November 1972
bulletGuru Loses Passport WINNIPEG FREE PRESS, TUESDAY, DECEMBER 19, 1972
India Claims Guru's Passport TUESD., DECEMBER 19, 1972 CHARLESTON DAILY MAIL
bulletGuru Ji Superstar November 1972
bullet15-Year-Old Hottest Star of Guru Circuit Los Angeles Times, Dec 10, 1972
bulletGurus Flower Power 1972
bullet'Nothing tatty' for boy Guru 1972
bulletA little earthy problem for the Divine Guru 1972
bulletTeenage Guru 1972
bulletWhy a God kept me waiting 1972
bulletGuru sect told to show accounts 1972